The courses on this page are specifically aimed at people who wish to hone their digital marketing skills. Some of the courses in our other themed pages may also relevant to you. Visit these pages if you are also interested in:
- Courses on management and business skills
- Courses on health and safety
- Courses for the Education, Childcare & Adult Social Care settings
Introducing the GDPR
This online course is designed specially for those front line staff and provides a clear introduction to the main elements of the GDPR, including compliance and the consequences of non-compliance. It explains the roles of key players – Data Protection Officers, Data Controllers, Data Protection Leads and Data Processors and covers the main categories of personal data, along with the six lawful bases for processing data, and how to audit the data your organisation holds. Other topics examined include the Seven Principles of the GDPR and the Eight Rights for Individuals, along with the importance of your Privacy Policy – how to construct one, and how to use it effectively when dealing with data subjects. Finally, there’s important information on data breaches; how to avoid them, what to do if one is discovered and how to file a breach report.
Courses
- Introducing GDPR – £35
Facebook for Business
Facebook is the world’s largest social network. With over a billion users it’s very likely that a proportion of your target customer audience will have a Facebook account. Facebook is essentially a platform designed to facilitate social interaction between people with whom you’ve already established some mutual connection. Using Facebook in your business is about providing an effective means for your customers to interact with you and connect their friends to your business, taking advantage of the power of recommendation.
In this course you’ll have been encouraged to research and investigate the preferred social media platforms used by your target audience, so you should have a good idea if Facebook is one of the right platforms for you.
Courses
- Facebook for Business – £90
LinkedIn for Business
LinkedIn is a very well established and respected social network with over 259 million users in more than 200 countries. It’s known as “Facebook in a suit” and provides the most professional level of social networking for businesses. LinkedIn is a very valuable tool to find the key decision makers within organisations, for finding the best point of contact and gaining familiarity with their background before a call or sales pitch, making such contact much more effective.
This course will help you to think about whether LinkedIn is an appropriate platform for your business.
Courses
- LinkedIn for Business – £90
Twitter for Business
Twitter is a social media platform that is used by a wide range of people and brands who use it to engage their customers and attract new ones. It is also used by people for the social aspect – to chat and share information with people with whom they share common interests. Using Twitter successfully requires a time commitment as being active is key to your success.
This course will help you to consider whether Twitter is an appropriate platform for your business.
Courses
- Twitter for Business – £90
Social Media for Business
The internet has changed our lives both personally and commercially. The boundaries between personal and business communication are now much less defined. Social media has become a serious business marketing tool with over 90% of businesses with an in-house marketing team using social media for marketing.
This course is designed to help you to understand how social media can be used as an effective business marketing tool so that you can go on to develop a social media strategy for your business and implement that strategy personally or through the informed engagement of third party specialists.
Courses
- Social Media for Business – £149
SEO for Business
Right now potential customers will be searching for your products and services – and if they don’t find their way to your site, they’re likely to go to a competitor. Imagine if your website could rank above your competitors’, using the kind of search terms that turn your visitor traffic into revenue. When it’s done well, search engine marketing can give search engines exactly what they need to put your website in a prime position on search engine results pages. The key is understanding what search engines need – and since 90% of all searches in the UK are via Google, this pretty much means understanding Google.
This course will explain the proven techniques that will help you reach and maintain the number one results spot.
Courses
- SEO for Business – £149