Coaching is increasingly popular today because it reflects today’s society:
- Our struggle to balance what we wish to do with what we are obliged to do
- Increased organisational complexity and change resulting in increased job complexity
- Breakdown in traditional respect for authority – managers need to be more accomplished at influencing people; they need greater emotional intelligence
- People expect lifelong learning and development rather than training just at the beginning of their careers.
Coaching is particularly valuable in a business context for the following reasons:
- With tighter controls on expenditure, HR managers must demonstrate return on investment. Research has found that management training alone increases the productivity of participants by 22%. Once training is supported by coaching, the productivity improvement increases to 88%. (Source: Executive Coaching as a Transfer of Training Tool: Effects on Productivity in a Public Agency by Olivero, Bane and Kopelman – Public Personnel Management – 1997)
- Senior managers are expected to identify for themselves what they should focus on. However, they often focus on work that they are confident and familiar with; in other words, the work of the more junior role from which they have been promoted. Coaching can help them to shift this focus.
- The flexibility of coaching is one of its major strengths. In our practice we offer a blend of face-to-face, telephone and email support to suit clients’ needs. Coaching can be stand-alone or can be used as part of a management development programme.
- Coaching can be developmental or remedial i.e. used to accelerate the performance of a potential high flier or improve the performance of a manager who is struggling.
I offer coaching in the following situations:
Senior corporate executives
A tailored programme of coaching suits business leaders who believe that courses won’t meet their unique development needs. They also feel they don’t want to discuss their development needs with anyone inside the organisation, perceiving this as a sign of weakness. Coaching provides a critical friend for senior executives.
Team coaching is becoming increasingly popular, particularly at Board level, recognising the importance of effective working relationships. We work with senior teams to assist them in developing their strategy, developing their decision making capability and generally improving team effectiveness.
Small businesses owners
Business people often have no one to bounce their ideas off. They are also conscious of the value of their time and expect to see a rapid return on their investment. Coaching provides them with someone to brainstorm with – a listening ear.
My coaching services for SMEs are currently eligible for Government funding as I am a Registered Expert with the Business Growth Service. So if you have plans to grow your business over the next three years contact us to check your eligibility for matched funding to the value of £2,000 towards your coaching programme.
Newly appointed managers
Nearly half of newly appointed managers feel that they are not adequately prepared for their new roles (Source: Executive Coaching: What makes a great executive? – The Hay Group – 2002). I use coaching to assist them in clarifying objectives, developing key skills, gaining focus and building their confidence. My coaching service is especially popular with managers who have recently been appointed into a new role or are facing particular challenges in their role.
I also provide coaching to individuals who are facing change in their circumstances and need someone to help them to think this through and plan for the future. In the past, career paths were much easier to recognise. Organisations managed people’s careers for them. These days, organisations are flatter, more complex and subject to greater change, so career planning is more difficult. Coaching enables people to actively manage their careers.
In addition to my coaching service, I also provide a mentoring service to start up businesses, specialising in supporting start-ups within the Early Years and Childcare sector and individuals planning to set up a consultancy business.